 |
Click Here to download the latest
Advertising Expenditure Research.
(151 kb PDF file)
Advertising Expenditure Compared
Television |
9,964,711,982 |
10,000,000,000 |
42.90 % |
5.25 % |
Radio |
3,344,822,278 |
3,041,026,074 |
12.40 % |
- 9.08 % |
Magazines |
2,738,088,606 |
2,526,523,262 |
10.30 % |
- 7.73 % |
Newspapers |
6,563,679,425 |
6,376,320,951 |
26.10 % |
- 2.85 % |
Print |
9,301,768,031 |
8,902,844,213 |
36.40 % |
- 4.29 % |
Outdoor |
1,079,927,638 |
1,075,060,476 |
4.40 % |
- 0.45 % |
Direct Mail |
150,501,248 |
151,231,479 |
0.60 % |
0.49 % |
Cinema |
357,381,740 |
299,443,164 |
1.20 % |
- 16.21 % |
Internet |
375,932,397 |
468,881,374 |
1.90 % |
24.72 % |
 |
|
|
|
|
Total |
10,000,000,000 |
10,000,000,000 |
100.00 % |
- 0.61 % |
Source: AIS / The Nielsen Company
| | Television | | | 10,000,000,000 |
Billboards - Audience Trends
|
83 %
|
83.9 %
|
84.9 %
|
85.9 %
|
2004/2005 |
2005/2006 |
2006/2007 |
2008/2009 |
The above graph illustrates the growth in outdoor advertising awareness
(Billboards, last 4 weeks) amongst the total South African adult population
(Source: AMPS Main Branded)
Media Types Compared
|
90 %
Radio
|
88.8 %
TV
|
85.9 %
Billboards
|
47.8 %
Magazines
|
47 %
Print
|
Outdoor advertising’s reach of the total adult population versus other main media
(Source: AMPS 2008/9 Main Branded)
Billboards: Main Metro Markets
|
94.3 %
National
|
90.3 %
Cape Town
|
93.1 %
Durban
|
96.3 %
Johannesburg
|
95.5 %
Pretoria
|
94.7 %
Soweto
|
The awareness of outdoor advertising within the four main
metropolitan markets exceeds the national average
(Source: AMPS 2008/9 Main Branded)
Outdoor Format Expenditure
| | Premisis Signage | | | 3,610,755 |
| | Retail Street Furniture | | | 119,501,377 |
| | Commuter Promotions | | | 9,443,137 |
| | Walls and Murals | | | 20,156,123 |
|
 |
